Eating A "Limited Edition" Chocolate Pie from McDonald's
Singapore's McDonalds introduced a "limited edition" dessert in March, with the CHOCOLATE PIE since come and gone, and I managed to score one and filmed myself eating it, in an attempt to diversify my online presence, if only to entertain myself in the attempt :p
Priced at SG$1.40 (Purchased without fuss at Loyang Point McDees), bought, eaten and filmed (on a iPhone6) on Friday March 2nd, 2018. Decently yummy and crispy, and recommended to try! ... but maybe not for fellow diabetics, lah... :p (First posted on #myeatlife)
SG has embraced the "limited edition" tag for the past few years, even when it comes to "food" - trading in "value for money" for "value for your money". I am pretty familiar with the term "Limited Edition" as it is one of the principle aspects of "collectibles toys" in my daily reportage on TOYSREVIL, whereby one of the key selling point of a collectible, or at the very least this was one of the aspects folks might be looking out for, in their decision making of purchasing said collectible. Besides aesthetic and visual connection (be it from a memory, a media-fueled recognition etc), folks would consider price points, availability, and its production quantity.
Being "familiar" does not make me an "expert", of course, but I see the concept of "Limited Edition" is various levels of intent and result(s).
In the cottage industry of independent toy production, they could range from as little as a "micro run" of 4 pieces or less, to a basic "10 pieces Limited Edition", to 20 units etc = Familiar numbers for self-made collectible toys. For larger independent boutique company productions, numbers could range from 50pcs to an upwards of 200/300pcs per "colorway" (i: designated colors of the collectible), from a lump quantity of thousands of production pieces, depending on their agreement / arrangement with production company / factory.
In the above instance, items of lesser quantity have been positioned to be more valuable in terms of cost of item, and hence desirable in the eyes of the collector in the sub-sub-culture of the toy realms. It may well be a literal dollars-and-cents result of a lesser production run, factory or garage-made items.
"Sub-sub-culture" because this is already a deeper dive into the "sub-culture" that which are toys, derived from mass media / licensed property toys, adapted from films / television / cartoon / anime / video games etc AKA "big Numbers Toys".
But in this aspect of "value in quantity", larger sized brands have even branded their products "Limited Edition of 5000pcs" - which may be perceived to be a play on "words", but I would understand to be comparable to their primary production of tens to hundreds of thousands for basic product runs. "Big Boy Numbers".
Or "limited edition" could well mean "limited run of a finite number of" any item - collectible toy, wearables, and even edible perisables. I had used to understand that combination of words to relate to inanimate objects to purchase, but obviously those days are the faded past.
Mention the word "Limited Edition", and more likely the masses will react to it, whether they know of the product, or the value of said product in the first place. In some ways, I liken the word "Limited Edition" to "Discount", being positioned into more of a "trigger word", than a description of quantity.
Be that as it may, the usage of the two magical words has become so common place, that everything may well be "limited edition", but I reckon, in the eyes of the consumer thee days - days where a mountain and sea of products come at you in all directions at any time and in any language - folks will know whether a "limited edition" is worth hunting for now, IMHO ... wouldn't they? "Limited Edition" with its magical power of persuasion, cherry-picked to complement commercialism - as long as they taste *yummy* :)
Cheers
Andy
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